Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,000 people across the United States. Comcast Spotlight offers on-air, online and on-demand (aka video on demand or VOD) advertising on local, regional and national levels as an alternative to local network affiliates. They serve more than 80 of the nation's 210 designated market areas (DMAs) including 22 of the top 25 television markets with approximately 30 million owned and represented subscribers. Comcast Spotlight's "credo", as stated on their website, is to make cable advertising easy to buy, and to enhance the value of spot cable advertising via new technologies products and services. Many locations offer on-location video production staff and script writers.
In 2002, Comcast and AT&T Broadband completed a merger totaling $47.5 billion, which combined systems to serve over 21 million video customers in 41 states. One of the main assets to the merger was Comcast acquiring the AT&T Advertising Sales which had recently begun branching into local spot advertising. AT&T Advertising Sales was renamed Comcast Advertising Sales and spread into Comcast's other DMAs across the United States. After numerous other mergers and acquisitions in the following years, Comcast had many various advertising sales divisions under many different names and was looking for a way to group them under one national brand name. Comcast Spotlight was the name chosen after much debate and a two month contest in which employees could submit names for consideration. Comcast Spotlight was officially announced on February 2, 2005, with Charlie Thurston named the president.
|
|||||||||||||||||